Tuesday, October 23, 2012

Author information in search results

Author information in search results

Google is piloting the display of author information in search results to help users discover great content. Check out these sample queries: [steven levy google plus], [chlorine based life], [madonna], [britney spears], [google authorship], [david pogue nytimes], [pete wentz], [javascript inheritance].

Google Web Search

Google Web Search result snippet showing authorship information

Google News

Google News Search result showing authorship information If you want your authorship information to appear in search results for the content you create, you'll need a Google+ Profile with a good, recognizable headshot as your profile photo. Then, verify authorship of your content by associating it with your profile using either of the methods below. Google doesn't guarantee to show author information in Google Web Search or Google News results.
Option 1: Link your content to your Google+ profile using a verified email address.
Option 2: Set up authorship by linking your content to your Google+ profile
  1. Create a link to your Google+ profile from your webpage, like this:
      <a href="[profile_url]?rel=author">Google</a>
    Replace [profile_url] with the your Google+ profile URL, like this:
      <a href="https://plus.google.com/109412257237874861202?
       rel=author">Google</a>
    Your link must contain the ?rel=author parameter. If it's missing, Google won't be able to associate your content with your Google+ profile.
  2. Add a reciprocal link back from your profile to the site(s) you just updated.
    1. Edit the Contributor To section.
    2. In the dialog that appears, click Add custom link, and then enter the website URL.
    3. If you want, click the drop-down list to specify who can see the link.
    4. Click Save.
  3. To see what author data Google can extract from your page, use the structured data testing tool
If you don't want your authorship information to appear in search results, edit your profile (using http://plus.google.com/me/about/edit), and make sure the Profile discovery option Help others discover my profile in search results is unchecked.




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